Sunday, January 29, 2006
That's the name of Houston's new MLS soccer club. I think that the name and colors are a very bold statement - not catering to the "market-research-focus-group" trends, but classy, classic, and ... well ... bold. It took some courage to go with a name reflecting the history and foundation of the city of Houston, and to go with orange - neither are instantly popular nor easily accepted. But, I think, both will grow on folks and build a very distinctive soccer brand in Houston and the U.S.
It is very exciting that this is all actually about to happen - camp opens on Feb. 1, and the season kicks off on Apr. 1. We almost there - It's About Time!